MIGHT DRAW BUSINESS

Burton Holmes, the lecturer, had an interesting experience while in
London. He told some Washington friends a day or two ago that when he
visited the theatre where he was to deliver his travelogue he decided
that the entrance to the theatre was rather dingy and that there should
be more display of his attraction.

Accordingly, he suggested to the manager of the house that the front be
brightened up at night by electrical signs, one row of lights spelling
his name "Burton" and another row of lights spelling the name "Holmes."

The manager told him it was too much of an innovation for him to
authorize and referred him to the owner of the theatre. Mr. Holmes
traveled several hours into the country to consult with the owner, who
referred him to his agent in the city. The agent in turn sent Mr. Holmes
to the janitor of the theatre.

"I talked with the janitor and explained my plan to him for about an
hour," Mr. Holmes said. "Finally, after we had gone into every detail of
the cost and everything else, the janitor told me that the theatre was a
very exclusive and high-class theatre, and that he would not put up the
sign. I asked him why?"

"Because it would attract too much attention to the theatre," the
janitor replied.